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How 7x12 Handles Your Personal Data

This Privacy Policy sets out exactly what personal data 7x12 collects from your account, how we use it, how long we hold it, and the steps you can…

Data collected only for account operationUPI & Paytm transaction data protectedYour right to access and delete dataIndia-specific data practicesNo third-party data sales

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What Data We Collect and Why

7x12 Service availability depends on jurisdiction. It is the user's responsibility to check local law before access.

When you open an account on 7x12, we collect the details you provide during registration — name, email address, mobile number and, where required for identity verification, a copy of a government-issued ID. When you make a deposit or withdrawal through UPI, Paytm or PhonePe, we

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log the transaction reference, amount and timestamp so your wallet balance stays accurate and disputes can be resolved. We also collect device identifiers, IP address and session data to keep your account secure and to detect unusual login attempts. We do not store your UPI PIN,
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Paytm password or PhonePe credentials — those remain with your payment provider at all times. Data processing is governed by applicable Indian law, and your continued use of the platform where local law permits constitutes acknowledgement of this policy.

Service availability depends on jurisdiction. It is the user's responsibility to check local law before access.

PRIVACY CONTACT PATHS

How to Reach Our Data Team

Team online

Email Our Privacy Desk

Send a written request to our dedicated privacy address and we will acknowledge it within 48 hours. Include your registered mobile number so we can locate your account record quickly and process your request without unnecessary delay.

Live Chat Support

Our support agents are available through the live chat window on the platform. For data-related queries — access requests, correction requests or deletion requests — select the Privacy topic from the chat menu and you will be connected to the right team.

In-Account Request Form

Log into your 7x12 account, navigate to Account Settings and select Data and Privacy. From there you can submit a formal access or deletion request directly, and track its status without needing to contact support separately.

DATA HANDLING STANDARDS

How We Protect and Manage Your Data

Every data-handling practice at 7x12 is designed around one principle: your account data belongs to you, and we only use it for the purposes we have stated here.

Encrypted Data Storage

All personal data is stored on servers with AES-256 encryption. Access is restricted to authorised 7x12 personnel only, and every access event is logged so we can audit who viewed your record and when, giving you a clear accountability trail.

Cookie and Tracking Policy

We use session cookies to keep you logged in and analytics cookies to understand how pages are used. You can manage cookie preferences through your browser settings at any time. We do not use cookies to build advertising profiles that are sold to third parties.

Account Security Measures

Login attempts are monitored in real time. Suspicious activity — such as a new device login from an unfamiliar location — triggers an SMS verification to your registered Indian mobile number before access is allowed, reducing the risk of unauthorised entry.

Data Retention Schedule

Account data is retained for as long as your account remains active and for up to five years after closure, as required under applicable Indian financial regulations. Transaction logs linked to UPI, Paytm and PhonePe payments follow the same retention window.

Third-Party Data Sharing

We share data only with payment processors such as UPI networks and Paytm, identity verification services, and fraud-prevention partners — strictly to operate your account. No data is sold to marketers or unrelated commercial third parties under any circumstance.

Your Right to Request Changes

You may request a full copy of your personal data, ask us to correct inaccurate records, or ask us to delete your account data by contacting us through email, live chat or the in-account form. We aim to complete all requests within 30 days of receipt.

Common Questions About Your Data at 7x12

These questions cover the data rights and privacy practices that Indian account holders ask about most often. If your specific question is not listed here, our privacy desk is reachable through email or the in-account form.

We collect your name, email, mobile number and, where identity verification is needed, a copy of a government-issued ID. We also log device and session data to protect your account from unauthorised access.

No. Your UPI PIN, Paytm password and PhonePe credentials are never transmitted to or stored on our servers. Those credentials stay entirely within your payment provider's system throughout the transaction process.

We retain account and transaction data for up to five years after account closure, in line with applicable Indian financial regulations. After that period, personal data is securely deleted from our systems.

Yes. Submit a data access request through the Data and Privacy section in your account settings, via live chat or by emailing our privacy desk. We aim to respond with a full data export within 30 days of receiving your request.

We share data only with payment processors, identity verification services and fraud-prevention partners, and only to operate your account. We do not sell your data to advertisers or any unrelated commercial parties.

Log into your account, go to Account Settings and select Data and Privacy to submit a deletion request, or contact our privacy desk directly. We will confirm receipt within 48 hours and aim to complete deletion within 30 days.

We use session cookies for login continuity and analytics cookies to improve the platform. You can adjust or block cookies through your browser settings at any time. We do not use cookies to build or sell advertising profiles.

How 7x12 Handles Your Personal Data

How to Reach Our Data Team

Email Our Privacy Desk

Live Chat Support

In-Account Request Form

How We Protect and Manage Your Data

Encrypted Data Storage

Cookie and Tracking Policy

Account Security Measures

Data Retention Schedule

Third-Party Data Sharing

Your Right to Request Changes

Common Questions About Your Data at 7x12

01 What personal data does 7x12 collect when I open an account?

02 Does 7x12 store my UPI PIN or Paytm password?

03 How long does 7x12 keep my data after I close my account?

04 Can I request a copy of all the data 7x12 holds on me?

05 Does 7x12 share my personal data with third parties?

06 How do I ask 7x12 to delete my personal data?

07 What cookies does 7x12 use and how can I control them?

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